OUR BUSINESS
I'llony's Brand Philosophy | The Aesthetics of Fleurisme
"Living with flowers" is not simply about appreciating flowers, but a philosophy of transforming everyday life through their presence.
The changing of the seasons, the dialogue of colors, the memory of scents—
Fleurisme is an aesthetic sense that incorporates the transience and beauty of life into everyday life.
fleur /flower + isme /ism/aesthetics
A rich experience where flowers, intellect, and art intersect, inspired by the historic French salon culture.
Irony reinterprets this aesthetic sense in modern times,
We will continue to share the interactions and emotions gained through flowers in every possible way.
【I'llony bouquet】
(The Art of Giving)
Gift flowers are a message that transcends words.
"A unique bouquet embodies the feelings of the giver and the joy of the recipient."
A special gift where ingredients, technique, and sensibility harmonize, just like in three-star gastronomy.
[Atelie I'llony]
(Touching flowers and learning sensitivity)
Flower school business that inherits the aesthetics.
"A door to beauty where you can touch seasonal flowers and hone your sensibilities."
Those who gather here range from those who want to become professionals in the flower industry to those who simply seek beauty and a moment of relaxation.
Atelier I'llony is a learning garden that captures the scent and atmosphere of Paris, a gift for those who walk their own path in the world of flowers.
[fleurisme films]
(To the Era of Viewing Flowers)
A new story woven by flowers and images.
"Flowers don't speak, but images do."
fleurisme films is a new content business that expresses the beauty of flowers and the stories of life through video. We make fleeting beauty eternal and visually convey the emotions and memories that flowers hold.
[moment]
(Flowers for life's milestones)
Event Production Business Starting with Flowers
"Flowers make life's milestones even more vibrant."
Flowers accompany every moment of life, expressing emotions that words cannot convey. Anniversaries, weddings, memorials – choose the world's best florist for life's most important moments.
[Maison I'llony]
(The philosophy of flowers in everyday life)
Products imbued with a sense of beauty that transform everyday life into something special.
"Beauty resides in daily habits."
Infuse everything you touch with a sense of beauty and a story.
Vases, tableware, and fragrances: small rituals in everyday life enrich our lives.
[fleurisme voyage]
(A Journey Through Flowers with All Five Senses)
A special experience to touch flowers and aesthetics.
"Travel is an adventure to learn about the stories of flowers."
A journey to visit flower-producing regions, experience culture and history, and feel the world through flowers.
A journey through flowers experienced with all five senses is full of excitement and discoveries that you can't experience in everyday life: from Paris to the South of France, Rome, Belgium, England, New York, and Japan.
Embark on a journey around the world through flowers with fleurisme voyage.
[The Salon]
(A time to chat, learn, and get intoxicated by flowers)
A proposal for a flower salon experience that transcends generations and cultures.
"Life becomes richer through flowers."
The Salon d'Ironie concept (classroom x cafe x bar) is spreading across Japan.
For example, a lesson on touching flowers in the morning, and a cafe time surrounded by fragrance in the afternoon.
And at night, enjoy cocktails surrounded by flowers at the bar, offering a luxurious experience of spending time with flowers through seasonal events and cultural exchanges.
[florage]
(Waking up in a flower field on the weekend)
A precious moment of harmony with nature, touching the heartstrings and sensibilities.
"Wake up with nature, sleep with flowers."
A forest garden cultivated using regenerative natural farming methods.
A retreat away from the hustle and bustle of the city, where you can feel the changing seasons with the flowers.
In the morning, wake up and pick flowers glistening with dew, create your own bouquet in the afternoon, and then be enveloped in the silence of the night, talking under the starry sky.
A special experience at the Flower Auberge will unleash your senses.
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CONTACT: info@illony.com