Ashiya store crowdfunding has begun!

Hello everyone.

Recently, we have been broadcasting live every night on our Irony account @jardinduillony to let you know about the event.
Ashiya main store relocated and renovated.
The property contract has been successfully concluded and we are now ready to start crowdfunding.

At Irony, we have had the opportunity to work in Japan on a variety of projects.
I was concerned about the low recognition and status of florists in Japan.
It's been almost 10 years since we moved to Paris for branding purposes.

In Paris, we reexamine the flower of irony from a global perspective,
As I was trying to convey this, I thought,
We are a florist born and raised in Japan.
In particular, it was a flower shop that started in Ashiya.

The role of the Ashiya main store, where the brand originated, is to be a place where people who love Irony Flowers gather from all over the world.
When the company was founded 22 years ago,
I just wanted to continue doing it alone for a long time,
The store is 26.2 square meters in size, and the walls were painted by the owners themselves, so it still has a very handmade feel.

I have an attachment to it,
It's too small to attract a large crowd.
The classroom space and office on the second floor can also accommodate up to six people.
We are renting warehouses and workshops in the neighborhood little by little,
Whenever we held an event that attracted a large number of people, we rented an event space or a hotel.

Meanwhile, a large property became available next to our current Ashiya store.
When I decided to open a store on this street,
The brick building gives off the atmosphere of a European cityscape.
The property has a wide frontage and plenty of natural light, making it a perfect place to display flowers beautifully.

If we could move our headquarters here,
You can create a store where irony fans can gather!
With such thoughts, I was nervous about whether I would be able to rent a property.
I was asking the landlord.

After getting the OK, I started thinking about what kind of restaurant I wanted to open.
When we had three stores up until now, we didn't have the funds,
I want to use as many flowers as possible.
Don't spend money on other things as much as possible
I've always thought that something simple would be fine,
After going to Paris, I realized how beautiful the space can make flowers look.
I wanted to spend a lot of money on the space and create a nice store.

If you can create a good space, you can take good photos not only of the flowers but also of the people who gather.
I hope that seeing the photos will attract more people to the store.

Another thing I noticed after going to Paris was
What we have accumulated is
Not only flowers that we have been particular about in our own minds,
Because we have been so particular about this, there are people all over the country who have been deeply touched by it.
I realized that the "flower bonds" that allow these people to connect and become friends through events and other activities are the result of what Irony has built up over the past 22 years.

If that's the case, then creating a store that can connect people more effectively is the key.
It should be a place where connections can be made.
And we want to be a store that spreads this message to the world and become the world's favorite flower shop.

We would like to invite those who support the creation of such a store to join us.
In order to create a wonderful space, we choose the best interior and fixtures.
I was wondering if you could support me?
I decided to launch a crowdfunding campaign.

At first, we thought about using a major platform,
There may be restrictions on the return of fresh flowers, and fees of up to 20% may be deducted.
We decided to sell them as products on our website through our online store.

It may not catch the eye of many people,
I would be happy to create a new store together with people who love Irony Flowers.

This link will take you to the support page, so please
We hope you will support us by choosing from a variety of rewards.

▽Special crowdfunding page
https://www.illony.com/projects/

We will continue to work hard to become everyone's favorite flower shop in the world.

Atsushi Taniguchi